Marketing
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Problem
Lack of brand control in client communications
SolutionConsultancy; Undertake a digital asset audit and develop a multichannel content centric client communications strategy.
Technology; Implement a digital asset management and client communications system as part of a broader ECMS adoption.
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Problem
Poor hosted website and inability to update without external factors such as using 3rd party organisation for updates at increased time and cost
SolutionConsultancy; Explore and report on existing setup and advise around implementing a new internally based website and the ability to update in house using a (WCM) Web Content Management tool.
Technology; Implement a Web Content Management solution in house to keep all updating of the site controlled, scheduled and at no additional cost.
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Problem
Poor web presence and brand identity for the organisation, lack of clarity around key product and service offerings
SolutionConsultancy; Undertake an audit of existing available content and digital assets; develop a content strategy; assist with requirements mapping and vendor selection for a WCM platform.
Technology; Implement a WCM solution and company website, with ability to manage the digital assets and content for the website. Train key users to maintain the website content.
Sphere™ is the best practice content methodology pioneered by TCG which provides a proven approach for content initiatives agnostic to technology.
Subject experts
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Ben Richmond
Enterprise Content Management
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Alex Denney
Enterprise Content Management
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Colin Ross
Enterprise Content Management
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Alison North
Information Governance Expert
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Darren Fayker
Information Governance Expert
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Olivia Blyth
Information Governance Expert

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