Marketing

  • Problem

    Lack of brand control in client communications

    Solution

    Consultancy; Undertake a digital asset audit and develop a multichannel content centric client communications strategy.

    Technology; Implement a digital asset management and client communications system as part of a broader ECMS adoption.

  • Problem

    Poor hosted website and inability to update without external factors such as using 3rd party organisation for updates at increased time and cost

    Solution

    Consultancy; Explore and report on existing setup and advise around implementing a new internally based website and the ability to update in house using a (WCM) Web Content Management tool.

    Technology; Implement a Web Content Management solution in house to keep all updating of the site controlled, scheduled and at no additional cost.

  • Problem

    Poor web presence and brand identity for the organisation, lack of clarity around key product and service offerings

    Solution

    Consultancy; Undertake an audit of existing available content and digital assets; develop a content strategy; assist with requirements mapping and vendor selection for a WCM platform.

    Technology; Implement a WCM solution and company website, with ability to manage the digital assets and content for the website. Train key users to maintain the website content.

Sphere ™

Sphere™ is the best practice content methodology pioneered by TCG which provides a proven approach for content initiatives agnostic to technology.

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